Deutsch Family Wine & Spirits announced the launch of a new bottle and label design for its premium American whiskeys: Redemption Rye, High Rye Bourbon and Bourbon.
Pepe Zevada Z Tequila released a new look for its line of tequilas. The new label still features the brand’s iconic Z, but takes inspiration from colonial and mid-century modern Mexican styles, the company says. Dee Kelleher, president of Empresario Brands, the parent company of Z Tequila, led the design initiative.
Dogfish Head Craft Brewery unveiled a new packaging design that brings focus to the creativity, high quality and often rare ingredients that go into its portfolio of beers, it says. The project was a collaboration between Dogfish’s in-house creative team and packaging design firm Interact Boulder.
La Colombe coffees switched to more eco-friendly packaging for all of its coffees, the company says. In addition to being fully recyclable and optimized for rapid biodegradation, the packaging is being produced using green energy.
Brand launches Endlessly Smooth creative campaign to support revamp
November 14, 2016
Christian Brothers Brandy has a new, premium package reflective of the American brandy’s quality. The refreshed, modern label communicates the quality of Christian Brothers, dating back to 1882, and enhances the appeal of the brand’s core equities, it says.
This fall, Robert Mondavi Private Selection introduced a bold new packaging design nationwide that pays homage to the founding winemaker’s legacy of making quality, expressive wine, the company says.
Spindrift unveiled new packaging for its self-titled beverages. “We were the first to directly challenge the market with fresh ingredients and with so much evolution in the category, it is now more important than ever to communicate our unique use of real fruit in our package design,” Spindrift Chief Executive Officer and Founder Bill Creelman said in a statement.
Packaging redesign features label redesign on new glass bottles
August 15, 2016
David Nicholson Whiskey, a brand of Luxco, unveiled a brand refresh for its David Nicholson 1843 Kentucky Straight Bourbon Whiskey and its new David Nicholson Reserve Kentucky Straight Bourbon Whiskey. The brand, which dates back to 1843, now is offering its 100-proof, ultra-premium bourbon in an updated and upscale package for both variants, it says.