“Shock Top is known for its laid-back, carefree vibe, but this year, we’re growing up without letting go of being young. We’re turning up the volume with a vibrant, new energy and look that’s ready to shake things up,” said Jake Kirsch, vice president of Shock Top, in a statement.

Shock Top rolled out its first major brand refresh. The new look and feel still embodies the carefree spirit of the brand, but with a fresh, youthful optimism, the company says. The new look will be reflected across all brand assets and activations, the company says.

In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.

Completing its Nitro packaging lineup, Left Hand Brewing Co. is introducing Milk Stout Nitro in cans this year. The release will make the company’s most popular beer more accessible than ever, it says.

Beaulieu Vineyard (BV) announced a complete label upgrade this year, the first in a plan of reinvestments in the winery and the brand, the company says.

As Perrier Artist of the Year, HOTTEA will kick off a year-long partnership with the brand and will have his original design featured on limited-edition packaging, which will be available in the United States later this year.

Tequila Herradura debuted its new luxury packaging nationwide. Conceived to capture the “craft and charisma” of Casa Herradura, the new design embodies the dynamic global spirit of the brand, the company says.

Teas’ Tea showcased a harmonious new brand look and announced its commitment to use only 100 percent USDA Certified Organic ingredients in its tea varieties at the 2017 Winter Fancy Food Show.

Viniq Shimmery Liqueur, a brand of E & J Gallo Winery, is utilizing a state-of-the-art foil from brand enhancement specialist API on its retail display box.