This summer seems to be all about celebratory beverages, as readers are showing favor with spirits and alternative beverages that support a night out on the patio or on the town. In Beverage Industry’s June New Products poll, readers voted tropical rum beverage Blue Chair Bay Banana Rum as the top beverage posted on www.bevindustry.com during the month.
Snoqualmie Winery introduced new packaging for its entire portfolio. Featuring a contemporary new look, Snoqualmie’s redesigned packaging also embodies the winery’s commitment to fostering a sustainable environment, the company explains.
Partnership with Scheid Family Wines produces Chardonnay, Red Blend
June 5, 2014
Kathie Lee Gifford, the three-time Emmy-award-winning TV personality, singer, songwriter, actress, producer, playwright and wine lover, released a new line of Gifft-branded wines.
“Shark Tank” entrepreneur Mark Cuban invested in the low-calorie wine
May 20, 2014
San Diego-based Bon Affair announced the official launch of its Bon Affair low-calorie wine spritzers made only with California wine, purified sparkling water, electrolytes and grape seed extract.
Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.