Developed by a board-certified clinical neuroscientist, ON Beverages’ ON Powered Refreshment functional drinks feature a blend of ornithine, caffeine from tea leaf extract, and B vitamins for energy.
Products scheduled to launch in second half of 2014
February 10, 2014
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Bethenny Frankel’s Skinnygirl brand to co-develop a line of better-for-you flavors for use with the SodaStream home beverage carbonation system.
After launching a line of all-natural, certified organic sodas sweetened with agave nectar in 2001, Oogavé recently introduced a low-calorie line of naturally sweetened sodas called Loca.
In the ballad “The Sweetest Thing,” the pop rock band U2 sang about how love is the sweetest thing, but when it comes to the beverage market, the sweetest thing also is the biggest thing. Across 13 ingredient categories, sweeteners accounted for 85 percent of the 46.4 million tons of ingredients used in beverages in 2011, according to an April 2013 report by Chicago-based Euromonitor International titled “Beverage Ingredients: Trends and Influences.”