For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
Production move part of company’s planned $1B investment next 2 years to drive economic recovery
February 10, 2021
Recently, St. Louis-based Anheuser-Busch announced its planned investment of $1 billion during the next two years in its U.S. facilities to help drive the country’s economic recovery. As part of this investment, the company announced that it will begin production of Stella Artois bottles in the United States to meet increasing demand and ensure continuity of supply in the summer season.
Stella Artois, a brand of Anheuser-Busch, will introduce a brand new limited-edition seasonal beer — Midnight Lager — on Halloween night in historic Sleepy Hollow, N.Y.
Fans can enter for chance to win free chalice-shaped Red Stella Cups
June 25, 2019
Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, announced it is dethroning the OG red party cup and making summer parties a little more stylish by introducing the Red Stella Cup, it says.
Actress reprises Carrie Bradshaw role in Pour it Forward campaign
January 22, 2019
Stella Artois, a brand Leuven, Belgium-based Anheuser-Busch InBev, and Water.org co-founders Matt Damon and Gary White are rallying America to Pour it Forward by choosing Stella Artois to help end the global water crisis.
The hard cider will take on a new look that dials up the sophistication and quality of the packaging to match those of the Stella Artois lager, the company says.
Joie de Bière will be beer brand’s largest marketing effort to date
April 16, 2018
Stella Artois, a brand of Leuven, Belgium-based Anheuser-Busch InBev, introduced Joie de Bière, a new campaign that urges consumers not to let life and all its modern distractions get in the way of savoring the moments that matter.
Stella Artois, a brand of Anheuser-Busch InBev, Leuven, Belgium, and National Geographic announced that a new documentary, "Our Dream of Water,” a film spotlighting the effects of the global water crisis, will make its world premiere on March 22 in celebration of World Water Day. The documentary, debuting on the National Geographic channel, was commissioned by Stella Artois as a part of its Buy A Lady A Drink campaign, an ongoing partnership with Water.org to help provide clean water to people in the developing world, the company says.