Wine on tap began to catch on in the late 2000s in major metropolitan areas like New York City and San Francisco as a way for cost-conscious consumers to sample premium wines without having to purchase an entire bottle. In recent years, the popularity of wine on tap has spread inland.
It’s often difficult to determine how much to pour for a full glass of wine at home. Plus, it’s too expensive for many consumers to purchase 750-ml bottles of fine wines.
