Researchers at D.D. Williamson conducted an informal taste test with students between the ages of 16 and 18 to determine whether the color of a beverage impacts its flavor perception.
Hartness-Inks announced a part-nership with New Belgium Brewing in which Hartness-Inks will supply ultraviolet (UV)-ink decorated bottles for the craft brewer’s Lips of Faith series.
On a typical episode of culinary TV show “Masterchef,” home chefs work hard to create something delicious for renowned chefs Gordon Ramsay, Joe Bastianich and Graham Elliot.
D.D. Williamson, Louisville, Ky., launched a new brand image to reflect its expanded expertise in color solutions for customers. In the new logo, “DDW” replaces “D.D. Williamson” for a concise, contemporary image, the company says. “The Color House” tagline expresses a place where creativity blends with advanced technical capability to bring color ideas to life, it adds.
For beverages, colors can play a crucial role when it comes to shelf appeal. They can help grab a consumer’s attention as well as correspond to the flavor and branding of a beverage. In addition, as beverage-makers seek more natural ingredients to be able to provide clean label statements, the search for colors that can deliver on all of those requests has helped spark innovation among ingredient suppliers.
Consumers’ demand for transparency leads to increase in natural colors. During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products
