When formulating beverages, it’s important to consider that color not only contributes to product attractiveness, but can influence consumers’ purchasing decisions as they scan the aisles for products with “clean labels” and more “natural” ingredients.

 Zevia announced it has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. 

Color symbolism can take on many different meanings in different cultures or even within the same culture.

The Institute of Food Technologists drew more than 16,000 of the world’s top food science and technology professionals to New Orleans June 21-24 for the 2014 IFT Annual Meeting & Food Expo.

Hilmar Cheese Co. Inc., Hilmar, Calif., announced plans to build a milk powder processing facility in Turlock, Calif.

Sensient Colors LLC, a business unit of Sensient Technologies Corp., introduced its new Natural Brown color platform designed to offer alternatives to caramel and certified colors.

Packaging is as nuanced as the culture it speaks to.  Its solutions are shaped by shifts in popular culture, scientific breakthroughs, and the marketer’s need to fill their pipeline with a steady stream of groundbreaking innovation. A consumer need can even ignite a whole new category.

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.

LycoRed Ltd. developed new beta-carotene colorant formulations that deliver high-intensity color.

Sensient Colors LLC, a business unit of Sensient Technologies Corp., released a complete color spectrum of clean label, bright and stable natural blues and greens permitted in the United States for use in food and beverages, the company says.