Guided 360 tour of distillery offers behind-the-scenes look
July 8, 2020
The Bardstown Bourbon Co., Bardstown, Ky., has launched a complete virtual 360 tour of its entire grounds and facilities online and free to the public. Created in response to state-mandated closures due to COVID-19, this enchanting, interactive and educational experience allows viewers to visually adventure throughout the groundbreaking facilities.
Known as the place to pick up your meds along with those “few extra things,” drug stores are now exerting extra effort to compete with online retail giants, accommodate consumers’ growing health needs and demands, and leveraging technology to enhance their offerings.
Sonoma, Calif.-based Meiomi Wines, a wholly owned subsidiary of Constellation Brands Inc., introduced its new marketing platform titled Flavor Forward, as well as a new innovative advertising creative supporting the campaign.
Data collection technology is allowing retailers and manufacturers the ability to develop and stock the products that consumers want or even know the ones in which they should be investing time and money.
Because the “connected consumer” now is so prevalent, brands have had to ramp up their engagement in order to stay top of mind in today’s cluttered marketplace.
Increasing the array of channels, devices and platforms that splinter mass communication into the thousands of niche outlets, allows brands to cater to specific audiences.
Finding new ways to reach consumers in a crowded marketplace and digital world can be difficult. While sifting through my emails and news, I’m always intrigued by brands that are finding unique ways to utilize the digital world to connect and excite their consumers.
In an effort to combat the busy state of being driven by everyday pressures, Canada Dry, a brand of Dr Pepper Snapple Group, Plano, Texas, wants to make people more aware of what is keeping them from doing the things they love and is encouraging its fans to move past their busy work and social schedules to maximize their relaxation with its newest marketing campaign: Busy is a Four-Letter Word.