Consumer insights - Articles - Page 8

HelloWorld releases Loyalty Barometer Report

Loyalty, rewards programs resonate with the majority of consumers

Amanda Del Buono

February 16, 2018

It’s not just about earning points, it’s about listening, understanding and responding to each consumer.

Flavored Water Consumption Habits and Preferences - Beverage Industry

Infographic: Flavored water consumption habits and preferences

Comax Flavors conducted a study examining trends in beverage segment

January 12, 2018

Comax Flavors conducted a study that examined flavored water consumption habits and preferences to better understand consumers' behavior, usage and attitudes toward flavored water.

Ingredient suppliers publish results of consumer research

Acquisitions and partnerships develop to strengthen ingredient portfolios

December 15, 2017

Kerry published consumer research focused on clean label, while Matsutani Chemical Industry Co. Ltd. announced the results of a study.

Mintel announces 2018 food and drink trends

Transparency, mouthfeel among the top global trends

Amanda Del Buono

December 15, 2017

Mintel announced five trends that likely will impact the global food and beverage market in the next year.

Piper Jaffray releases results from annual Taking Stock With Teens Survey

Starbucks ranks as No. 1 restaurant among teen consumers

Amanda Del Buono

November 14, 2017

Starbucks ranked as the top restaurant for both upper-income and average-income teens.

Demographics of the Beer Consumer Infographic Beverage Industry

Infographic: Demographics of the beer consumer

Beverage Marketing Corporation data highlights who beer consumers are

November 7, 2017

In Beverage Marketing Corporation's U.S. Beer Guide 2017, we gain a deeper understanding of who is the modern beer consumer.

IRI highlights hidden growth pockets

Strategies highlight 'buy, borrow and build'

February 7, 2017

Chicago-based Information Resources Inc. (IRI) published insights that revealed short- and long-term growth opportunities for consumer packaged goods (CPG) companies by identifying and capitalizing on dynamic consumer trends, particularly those that can command a premium in a particular niche, it says.

Survey reveals consumers see value in private label

58 percent indicate buying private-label beverages

November 17, 2016

With the holidays fast approaching, many consumers will be looking for the best buys at the grocery store. To give grocery retailers and manufacturers direct access to the voice of the consumer, Boston-based Trace One recently conducted a survey to determine what shoppers want from private-label products.

Margarita ranks most popular cocktail in the US, Nielsen CGA survey finds

Tequila ranks as favorite base for cocktails

May 10, 2016

Nielsen CGA, a joint venture between New York-based Nielsen and CGA Strategy, United Kingdom, released insights from its first “On-Premise Consumer Survey” for the U.S. market.

Nielsen launches Homescan Consumer Moments mobile app

App provides real-time view of consumer eating, drinking habits

October 1, 2015

New York-based Nielsen launched Nielsen Homescan Consumer Moments. This new offering, which will be available to U.S. clients in the fourth quarter of this year, leverages mobile application technology to create a new and powerful consumer market research tool, the market research firm says. For marketers, the Nielsen Homescan Consumer Moments will offer a visual, interactive digital dashboard, revealing a complete view of consumer eating and drinking habits. This new service will link to Nielsen’s Homescan Panel purchase behavior data to bridge behavioral patterns of purchase and consumption, it adds.