In a taste test of 10 full-calorie and light beers, Consumer Reports announced that Chicago-based MillerCoors’ Coors brand ranked No. 1 in terms of taste.
After receiving feedback from focus groups after the brand’s initial rollout, RealBeanz reworked its packaging, the shape of which was inspired by old milk bottles.
Conversion of stores to supercenters affects mass merchandise statistics. Once featuring large stores selling primarily hardlines with a dash of grocery, leading mass merchandise retailers, including Target, Wal-Mart and Kmart, have converted so many stores to supercenters that the traditional mass merchandise channel fell more than 5 percent...
Occasion-based need states are predicted to drive shopping habits in the future, finds Beverage Industry's Managing Editor Jenny Zegler. Consumers are choosing beverages less by category and more by occasion-based need states, according to trend presentations at...
Heineken’s portfolio of import beers grows following its acquisition of CCM. This year’s acquisition of Fomento Económico Mexicano S.A.B. de C.V.’s (CCM) beer operations by Heineken N.V., Amsterdam, is described as a love story within a business context by John Nicolson, New York-based Heineken Americas’ regional president.
