As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.
Los Angeles-based Califia Farms announced the launch of Übermilk, a line of oat milk beverages. Available this spring in three varieties — Unsweetened, Unsweetened Vanilla and Chocolate — Übermilks have 8 grams of plant-based protein in each serving including all eight essential amino acids and fatty acids from plant oils for omega-3, -6 and -9, as well as calcium, iron, vitamin D, potassium, and vitamin E, the company says.
Emerging food and beverage brands to participate in optimization program
November 12, 2018
PepsiCo Inc., Purchase, N.Y., announced the 10 emerging food and beverage brands that will join its first collaborative accelerator program in North America. Each of the 10 participating startups will receive $20,000 in grant funding and participate in a six-month business optimization program. The Nutrition Greenhouse program is designed to accelerate the growth of these startups with personalized mentorship from experts at some of PepsiCo's leading and emerging brands.
More American consumers are embracing a flexitarian lifestyle where they don’t fully commit to vegan and vegetarian consumption habits, but incorporate them to live a balanced lifestyle.