Sparkling water brand debuts Apple Cider, brings back Cranberry Frost flavor
October 28, 2021
This holiday season, with the launch of two seasonal flavors, Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice, is spreading holiday cheer through its new initiative: Cheers to Giving.
Talking Rain Beverage Co., makers of Sparkling Ice, promoted its Purposeful Prizing Rewards Program through which consumers had the chance to give back to four charities as they redeem rewards points.
For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors. Although it has been a difficult 15 months for the channel, beverage-makers are stepping up to support the on-premise community as it looks to rebuild.
Brand supports Folds of Honor in time for Memorial Day weekend
May 21, 2021
Budweiser, a brand of St. Louis-based Anheuser-Busch, is celebrating American pride all summer long with the release of its bold, new patriotic themed line of cans and summer campaign.
Each limited-edition bottle sold will benefit Wounded Warrior Project
May 20, 2021
Fremont, Calif.-based PATH, the refillable bottled water brand on a mission to end single-use plastic, debuts its limited-edition Made in the USA bottle ahead of Memorial Day and Fourth of July.
Brand raising awareness, supporting LGBTQ+ path to parenthood
April 30, 2021
In honor of International Family Equality Day May 2nd, LGBTQ+ community ally bubly sparkling water has partnered with nonprofit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.