During Super Bowl XLVII, Kraft Foods Group Inc. unveiled its new Mio Fit liquid water enhancer, which enables consumers to turn water into a zero-calorie sports drink.

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  

Old Orchard Brands LLC expanded its line of frozen concentrates with Old Orchard Sweet Tea.

 Pom Wonderful introduced a 100 percent pomegranate juice concentrate for use as an ingredient.  

Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.