Country Time, a lemonade brand of Kraft Foods Group Inc., is helping make lemonade preparation easier this summer with the release of its Country Time Lemonade Starter multi-serve liquid concentrate, it says.

Iced Coffee Concentrates meet new trend demand

The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.

The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.

Taking liquid concentrates into the alcohol segment, Seismix LLC introduced ZMix instant cocktail mixes.

New York-based Water Sensations announced that its line of natural liquid water enhancers now is available in Akin’s Natural Foods and Chamberlin’s Natural Foods stores.

Although the term mixologist is commonly referenced in association with alcohol products, innovations within the drink mix category are allowing consumers to become mixologists in the non-alcohol arena.

Consumer interest in healthy beverages has led to an evolving marketplace within the industry, experts note. For instance, the tea category has experienced sales increases due to consumer emphasis placed on healthy living habits, according to a January report from Santa Monica, Calif.-based IBISWorld titled “Tea Production in the US.”

After a strong growth period, the sports drink category is facing competition from brands outside the category.

Water Sensations added two new varieties to its line of clear liquid concentrates.