Created by Julio Iglesias Jr., J-GEN, a brand of Alfa Vitamins Laboratories Inc., is a daily hydration and immune-boost drink featuring a sweet fruit taste, as well as antioxidants and electrolytes, the company says.
POWERADE, a brand of The Coca-Cola Co., is expanding its product platforms for the first time in more than a decade with two new zero-sugar innovations that offer functional hydration solutions: POWERADE ULTRA and POWERADE POWER WATER.
Gatorade, a brand of PepsiCo, has announced the launch of its first caffeinated beverage designed to also deliver hydration: BOLT24 ENERGIZE. The beverage contains 50-75mg of caffeine in each bottle, depending on the flavor, and will hit store shelves early this year.
Wellbeing Brewing Company has partnered with Just Add Buoy to launch Victory, a zero-proof wheat brew that also hydrates while you drink it. Just Add Buoy worked with a pharmaceutical expert to develop the flavorless blend of electrolytes, B vitamins, and antioxidants that is used in the brew to make it not only refreshing, but also hydrating.
ROAR Organic has introduced Electrolyte Powder Sticks, which are formulated with functional ingredients such as electrolytes, antioxidants, and B vitamins.
7-Eleven, Inc. introduced 7-Select Replenish, an isotonic sports drink that is free from artificial sweeteners and high-fructose corn syrup, the company says.