IQBAR announced the launch of IQMIX hydration mixes, a hydration stick pack that combines three times the electrolytes found in the average sports drink with mood and clarity boosting compounds, the company says.
The plant water category as a whole has seen growth over the past five years, despite ebbing and flowing consumer interest. Although coconut water continues to be the most dominant sub-segment, recent entries to the plant water market, such as aloe and cactus waters, could compete with coconut water.
Propel Electrolyte Water recently released Propel Immune Support, which offers those with active lifestyles an easier way to replace electrolytes lost in sweat and supports a healthy immune system with vitamin C and Zinc, the company says.
Partnership donates 1 percent of profits for accessible, safe drinking water
October 13, 2020
Kinderfarms' Kinder For Life social media challenge is raising awareness of and funds for cleaner, safer drinking water for those in need, partnering with Change.org to make the effort successful.
Liquid I.V. released Energy Multiplier, a non-GMO, vegan electrolyte drink mix that provides two to three times more hydration than water alone, it says.
Larger bottles released to meet consumer demand for more
March 23, 2020
Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter, one-liter six-pack, and one-gallon bottle.