Articles Tagged with ''celebrity beverage''

In the consumer packaged goods space there’s no shortage of celebrity-backed products, particularly beverages. Although proliferating across all segments, alcohol brands are seeing the most activity.

Delola, the premium line of ready-to-enjoy cocktails founded by Jennifer Lopez, announced the expansion of THE HOUSE OF DELOLA, with a new Light Margarita cocktail.

Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says. 

Award-winning actress, producer, entrepreneur, proud Colombian, and self-proclaimed coffee connoisseur Sofía Vergara, announced her foray into the coffee industry with the launch of ¡DÍOS MIO! COFFEE.

The portfolio of Punk Bunny features a variety of full-flavor roasts, each with a name nodding to the band: Father of All…Dark Roasts, Soundcheck, Last Ride In and Light Club.

The Arizona Bowl, which brings together teams from the Mountain West Conference and Mid-American Conference each year, announced a multi-year sponsorship deal, titling the event the “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop,” to air at 2:30pm MST on Dec. 28. 

Musical and cultural icons Dr. Dre and Snoop Dogg kicked off the rollout of Gin & Juice By Dre and Snoop, the first ready-to-drink product from their new premium spirits company, with a surprise performance at the Super Bowl after party in Las Vegas. 

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.

Mananalu, the aluminum-bottled water brand on a mission to eliminate single-use plastics, announced the anticipated launch of its limited-edition Aquaman bottle to celebrate the upcoming release of “Aquaman and the Lost Kingdom.”

The Rolling Stones, in partnership with Universal Music Group and Socio Ventures, introduced its own signature rum: Crossfire Hurricane, inspired by the opening lyric of its hit song “Jumpin’ Jack Flash.”