Articles Tagged with ''label design''

Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

The annual limited-edition series, now in its fifth installment, honors each Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac.

Recently, brands have partnered with artists to create hand-painted label designs that are as unique as the products inside the bottles.

The brewery partnered with local artist Richard Paul Kunz to create custom, hand-painted labels for each beer in the barrel-aged series.

Known for his bold, text-based murals, Goodman brought his signature hand-illustrated style to a selection of Aldi wines.

Bottled since 1881, the new Crazy Water glass package blends the nostalgia of the Crazy Water Days with more modern demands, the company says.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced it is championing arts in education in its fourth label design series. Although arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools, the company says. Highlighting the importance of arts education, LIFEWTR Series 4 will showcase the works of three young artists who demonstrate the impact that art has had on their lives, it adds. 

Absolut Vodka released a limited-edition sequin bottle designed to provide a sharable moment that goes from sapphire to silver with a simple swipe, the company says.