Articles Tagged with ''label design''

Woodford Reserve 2020 Derby Bottle

Artist depicts Kentucky Derby on Woodford Reserve label

Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020

Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.


Read More
Avery Dennison’s pressure-sensitive label materials for cans

Beverage package designs optimize sustainability, enhance shelf appeal

Packaging materials, visual elements help products stand out from competition
Sarah Graybill
Sarah Graybill
April 22, 2020
With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Read More
Passoa passion fruit liqueur

Passoã releases new logo to tout brand’s essence

Passoã’s new logo celebrates natural flavor and spontaneity
March 5, 2020

Passoã, creator of passion fruit liqueur recently introduced a new logo and bottle label, each designed with elements intended to reflect the brand ethos of celebrating spontaneous moments anywhere, anytime, the company says.


Read More
Milo’s Tea Co. unveiled a new look and an updated label design to reflect the heritage of the brand and what’s important to today’s consumers.

Milo’s Tea Co. unveils new look, updated label

Back label tells brand story and communicate product attributes
February 10, 2020
The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.
Read More
Brancott Estate white wines

Brancott Estate releases artist-designed labels

Limited-edition labels available on Marlborough Sauvignon Blanc 2018
May 24, 2019

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.


Read More
Trumer Pils - Beverage Industry

Craft brewer releases sophisticated new packaging

Trumer Pils seeks to stand out from other craft beer brands
January 17, 2019
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.
Read More
Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels
January 14, 2019
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Read More

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!