Articles Tagged with ''celebrity partnership''

I’ve always had a curiosity about the wine industry, and having a mom who has a strong knowledge of wine has helped fuel this intrigue. However, the diversity of the category always has intimidated me.

Following her record-breaking performances at the 2015 World Gymnastics Championships and the U.S. National Championships, Simone Biles has entered into a partnership with Core Power. 

Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee.

Stella Artois, a brand of Anheuser-Busch Inbev, Leuven, Belgium, and award-winning artist John Legend debuted "Under the Stars," an exclusive holiday single written and performed by Legend, which launched in conjunction with the Stella Artois Give Beautifully holiday campaign, the company says. The duet pays homage to the brand's name, "Stella," which directly translates to "star" in Latin, it adds.

Big Red Inc., Austin, Texas, teamed up with the NBA's Matt Bonner for a limited-edition 2-liter bottle of its same-named red soda brand to commemorate Bonner’s 10 year professional basketball career in San Antonio. Bonner is one of only six players to join the team's exclusive 10 year club. 

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.

Shock Top announced that it teamed up with Indiegogo and state water organizations to respond to the drought situation in California with Shock the Drought, a program to identify, fund and distribute water-saving innovations that can help reduce water usage in the state.

Whether it’s your family doctor or first lady Michelle Obama, authority figures are stressing the importance of drinking water. But as consumers look to fulfill their hydration needs one bottled water brand is promoting the “perfect” balance of hydration and clean taste.

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.