Articles Tagged with ''celebrity partnership''

High Brew Coffee, Austin, Texas, is welcoming a new celebrity investor: singer, songwriter and music superstar Shakira. The businesswoman is using her talents to help bring High Brew's "For Those Who Do" message to a larger, more diverse audience, the company says.

The can launch also offers consumers the chance to meet and game with Ninja.

Newton, Mass.-based Spindrift Sparkling Water and brand ambassador and actress Kristen Bell launched a new summer campaign to accelerate the brand’s awareness and further distinguish itself from competition as the first sparkling water made with real-squeezed fruit, the company says.

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.

Birra Moretti, a brand of White Plains N.Y.-based Heineken USA, announced that the brand’s What’s More Italian summer program includes a partnership with former "Check, Please!" Host Cat De Orio and Barilla Pasta Executive Chef Lorenzo Boni to encourage legal-drinking-age consumers to enjoy Birra Moretti and Italian cuisine with friends and family at home or at other social get-togethers this summer.

Gene Simmons, Rock and Roll Hall of Famer and co-founder of KISS, launched a premium soda line called Money Bag Sodas this month in cooperation with Niagara Falls, N.Y.-based Rock Steady Sodas Inc., a subsidiary of Johnnie Ryan Bottling Co.

Amp Energy Organic, a brand of Purchase, N.Y.-based PepsiCo Inc., announced The Search for the Ultimate Side Hustlers Powered by Amp Energy Organic, a national search for the five most unique side hustlers.

Smirnoff Vodka, a brand of Diageo North America, Norwalk, Conn., announced its new campaign entitled Welcome to the Fun%, which celebrates good times with a quality product everyone can afford, the company says.

Achieving success in a crowded market is a task that goes beyond producing a quality product, and is one that Stillhouse Spirits Co., Los Angeles, has been able to achieve.

Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.