Despite inflation contributing to volume declines for juice and juice drinks, beverage-makers innovate with flavor and sweetener systems to keep the category fresh.

Seagram's Escapes announced the launch of Refreshers, a new line of flavored malt beverages sweetened with cane sugar and real fruit juice. 

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

This year’s State of the Industry report on juice and juice drinks notes that, as consumers remain concerned about the high sugar content of juice and juice drinks, this has impacted the overall category.

A multi-billion dollar market, juice and juice drinks are a staple in American homes. However, as the products’ sugar content continue to be scrutinized beverage-makers look for ways to entice thirsty consumers.

Designed with healthy teen hydration in mind, PepsiCo released Frutly, a hydrating juice water. 

PepsiCo, Purchase, N.Y., released one of its newest product innovations: Frutly, a hydrating juice water designed with teens in mind. A newcomer to the juice aisle, Frutly is made with water, fruit juice and electrolytes for taste to provide flavorful hydration and a good source of vitamins C and E, the company says.

AriZona Beverages has launched Pineapple to line of juice cocktails.