Nixie introduced its new Organic Zero Sugar Soda line with the launch of three varieties: Classic Cola, Root Beer and Ginger Ale.  

MUG Root Beer, a new sponsor of the World’s Ugliest Dog contest, has upped the ante this year. Wild Thang, the 2024 winner, will be featured on limited-edition cans of MUG Root Beer.

In time for the holiday season, Reed’s Inc. announced the launch of its Flying Cauldron Butterscotch Cream Soda and the return of its Virgil's Bavarian Nutmeg Root Beer, in classic Swing-lid packaging.

On National Root Beer Float Day, Thursday, Aug. 6, Sprecher Brewing Co., Glendale, Wis., is all-hands-on-deck to set a Guinness World Records title for the World's Largest Root Beer Float Drive-Thru.

Sure Shot Spirits LLC now offers Root Out Root Beer Flavored Whisky. 

Minneapolis-based Phillips Distilling Co. announced the launch of its newest whisky innovation: Revel Stoke Root Beer Flavored Whisky. 

Rebel Yell Kentucky Straight Bourbon Whiskey, a brand of Luxco Inc., added two new flavors to its family of whiskeys: Rebel Yell Ginger Whiskey and Rebel Yell Root Beer Whiskey. 

McAle’s Brewing Co. now offers McAle’s Hard Craft Sodas nationwide.

WG Brewing released Wild Root Alcoholic Root Beer.

CBC Sales Inc. added Cicero Beverage Co. Salted Caramel Root Beer to its line of Chicago-style soft drinks.