Reed’s Inc., Los Angeles, will add an organic coffee kombucha to its line of Reed’s Culture Club Kombuchas this fall.

Within the beverage industry, one trend exists that generally spans every category: health and wellness.

KeVita Inc., the Ventura County, Calif.-based maker of KeVita Sparkling Probiotic Drinks, is bringing its expertise to the kombucha category with a new line of KeVita Master Brew Kombuchas.

Los Angeles-based Reed’s Inc., the owner of natural beverage brands such as Culture Club Kombucha and Virgil’s Soda, announced the financial results for its fiscal year ending Dec. 31, 2013.

ThéBü, a subsidiary of Makana Beverages Inc., launched its new and improved line of sparkling kombucha organic teas with probiotics in glass bottles.

Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.

Reed’s Inc. launched Reed’s Culture Club Kombucha beverages, made from organic oolong and yerba mate teas that are brewed with spring water and a proprietary culture.

Celestial Seasonings launched Kombucha Energy Shots, all-natural 2-ounce shots that combine live, raw kombucha with B vitamins and energizing botanicals, such as ginseng and guarana.