Beverage-makers are taking that proactive approach with their packaging to engage with consumers. With Beverage Industry’s annual Best Packages of Year feature, the editors have selected a collection of packaging releases that address the demands and needs of today’s consumers.
Sustainable packaging goals are prompting suppliers of plastic bottle manufacturing equipment to design machinery that can accommodate today’s materials as well as the potential rise of post-consumer recycled content.
Sustainable practices, including recycling, are influencing consumer behavior and ultimately consumer packaged goods manufacturers to seek out package solutions like cartons and bag-in-box.
As the pandemic put an extra halo on bottled water, the category has continued to show growth across many segments, particularly sparkling as more consumers switch to the format in the name of health and wellness.
Interior packaging uses 80% less plastic than 8 1-liter bottles by volume, company says
September 7, 2021
Essentia Water, Bothell, Wash., introduced a large format offering of its ionized alkaline water: the Essentia Water 2 Gallon Box. Developed in response to increased consumer demand for larger format options, the 2 Gallon Box does not compromise on taste or hydration and is a more sustainable alternative to single-use bottles, the company says.
Sustainable packaging has become important to more consumers; however, a better understanding of recycling and materials will help connect shoppers with beverage brands adopting this packaging attribute.