Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.

Pabst Blue Ribbon has become the exclusive beer partner of Professional Bull Riding.

This month, Brown-Forman brand El Jimador tequila launched a series of commemorative soccer bottles.

Growing up in the suburbs of Chicago, my dad taught me to love all things Chicago. So naturally, I became a Blackhawks, Bears, Bulls and Cubs fan. (Although I’m not a White Sox fan, I wish them luck as well.) I have specific memories and particular items that I associate with each team. When it comes to the Cubs, I think of the ivy at Wrigley Field, of course, but I also think of Old Style beer.