Articles Tagged with ''sports marketing''

High Noon Lime and Peach

High Noon Hard Seltzer adds flavors, teams with Barstool Sports

Lime, Peach flavors added to spirit-crafted hard seltzer brand
May 4, 2020

Modesto, Calif.-based E. & J. Gallo's High Noon Hard Seltzer announced the addition of two new flavors to their portfolio: Lime and Peach. As the brand prepares for summer, High Noon also announced a media partnership with Barstool Sports, a next-generation sports media company.


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NOCCO, a no carb, branched-chain amino acids (BCAA) beverage company, signed Cassandra “Cass” Martin as a brand ambassador.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique
February 19, 2020

Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.


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Pedialyte announced a new partnership with NFL star and Cleveland Browns wide receiver Odell Beckham Jr.

Fall football season inspires creativity with beverage brands

October 24, 2019
Busch launched Busch Latte. Bombay Sapphire unveiled a new collaborative art installation. Pepsi announced its Always be Celebrating campaign in support of 100 years of the NFL. Pedialyte announced NFL wide receiver Odell Beckham Jr., is serving as an ambassador for the brand.
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Heineken US Open

Heineken taps former tennis stars for U.S. Open giveaway

Consumers get chance to return serve against Roddick, Davenport
September 5, 2019

As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.


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New Amsterdam Vodka

New Amsterdam Vodka teams with NHL

Vodka brand to be featured in NHL programming, premier events
October 1, 2018

New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL. 


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Sparkling ICE NHRA

Sparkling Ice announces NHRA Leah Pritchett sponsorship

Branding to appear on Pritchett’s Top Fuel Dragster
February 26, 2018

Preston, Wash.-based Talking Rain Beverage Co., the maker of Sparkling Ice flavored sparkling waters, announced the brand’s sponsorship of the National Hot Rod Association (NHRA) Top Fuel Dragster driven by Leah Pritchett. 


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