Articles Tagged with ''functional beverages''

Hangobi announced the launch of its new line of functional beverages designed for active lifestyles and dehydration recovery. The new Hangobi drinks come in three mood-focused blends — WAKE for energy, ESSENTIAL for balance, and CALM for stress relief — all crafted to help enhance performance, the company says.

Ready-to-drink is expected to boom in North America in the coming years, with a projected $43.6 billion for the global RTD beverage market by 2027, according to a Data Bridge Market Research study.

Stewart’s Enterprise Holdings Inc. announced the launch of Bounce Back post-social functional beverages. Developed and produced by biochemist co-founders Dhruv Trivedi and Vandana Vijay, Bounce Back is a post-social functional drink specifically designed to be consumed before one goes to sleep in order to replenish the nutrients depleted after a night on the town socializing, the company says.

The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Shrubbly Founder Matt Sayre turned to ROOK/NYC, a New York-based independent creative agency known for creating disruptive brands and packaging designs, to develop a new package design for the functional beverage. The intensity and wildness of the flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can, it says.

This year’s State of the Industry report on carbonated soft drinks (CSD) notes that, as the market faces increased consumer demand for functional beverages, CSD brands are seeking to find a balance between indulgence and health.

With health and wellness driving consumer purchases, beverage-makers are finding clean label and non-GMO a growing priority for today’s shoppers.

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.