High commodity pricing can be a major issue for the beverage industry. However, when premium-priced products are in demand, this challenge becomes less troublesome.
Starbucks Coffee Co. introduced a new line of iced coffees that enables consumers to customize the drinks with creamers and/or sweeteners of their choice.
Summer campaign urges consumers to “Keep Cool and Summer On” with iced drinks
July 16, 2014
The Coffee Bean & Tea Leaf, a privately held specialty retailer based in Los Angeles, kicked off the largest advertising campaign in its 51-year history.
Whether overcoming residuals from the economic recession or more immediate factors, the foodservice channel has faced its share of challenges in recent years.
New beverages leverage success of iced coffees on- and off-premise
April 8, 2014
In response to the growth of iced coffee at foodservice establishments and at retail, Torrance, Calif.-based Farmer Bros. Co. introduced a new line of consumer-tested, ready-to-serve iced coffees that eliminates any prep work for operators.
Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee.
New coffees available in select Walmart stores Feb. 10
February 4, 2014
Inspired by the signature coffees available at its doughnut shops, Winston-Salem, N.C.-based Krispy Kreme Doughnut Corp. is bringing its iced coffees to retail store shelves in ready-to-drink (RTD) bottles. Starting Feb. 10, RTD varieties of Krispy Kreme Original Glazed Iced Coffee and Krispy Kreme Mocha Iced Coffee will be available at more than 900 Walmart locations throughout the United States.