For the first time in more than a decade, Mtn Dew will add a new permanent flavor: Mtn Dew Major Melon.

Mtn Dew is going pink with Mtn Dew Major Melon. This addition to the brand's beverage portfolio features a watermelon flavor with a DEW twist. Mtn Dew Major Melon — also available in a Zero Sugar variety — is the first permanent flavor offering in more than a decade and is available nationwide now.

Kayco released Wonder Melon, an organic cold-pressed watermelon juice that has no sugar, artificial ingredients or artificial colorings.

Food safety, health-and-wellness and clean-label trends are influencing more beverage-makers to invest in high-pressure processing (HPP) equipment.

Stray Forth launched its self-titled line of craft hard seltzers. 

As consumers are shifting away from sugary alternatives, they are beginning to venture into the land of plant waters, experts say.

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.

WTRMLN WTR, a brand of World Waters LLC, added its newest flavor: WTRMLN WTR + Strawberry. 

RETHINK Brands, Columbia, Md., is launching RETHINK Juice Splash. With only 1 gram of natural sugar and no artificial sweeteners, RETHINK Juice Splash is positioned to be the new benchmark of health in the kid’s aseptic juice category, the company says. RETHINK Juice Splash launches nationwide with two flavors — Watermelon and Fruit Punch — and two more — Kiwi Strawberry and Strawberry Lemonade — coming in the second quarter.

Even though fall has begun to settle in, consumers continue to thirst for refreshing cocktails. In the Readers’ Choice: New Product poll for August, Beverage Industry readers selected BeatBox Pink Lemonade as their favorite new product release.