Monaco Cocktails, a line of premium ready-to-drink, spirit-based canned cocktails from Atomic Brands, announced the launch of its latest addition: Watermelon Crush. 

On the heels of their most recent collaboration's success, media personality, entrepreneur and star of the Netflix show “Selling Sunset” Heather Rae Young is partnering with TRU Supplements, Los Angeles, for a second time. The duo developed TRU Hydrate Cucumber Melon, a drink mix designed to create a revitalizing beverage, it says. 

Just in time for National Watermelon Day on Aug. 3, Vizzy, a brand of Chicago-based Molson Coors Beverage Co., released four new watermelon hard seltzer combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon. 

Juicy Juice, a brand of Harvest Hill Beverage Co., expanded its portfolio with two new flavors: Berry Lemonade and Watermelon. 

To support summer fun for those staying close to home, Juicy Juice is kicking off the Slide into Summer Sweepstakes, offering five families a chance to win a deluxe backyard playset with installation included. 

Malibu, a brand Pernod Ricard USA, debuted its newest addition: Watermelon. 

Absolut Vodka, a brand of Pernod Ricard USA, unveiled its latest release: Watermelon. 

WTRMLN WTR, a brand of Caribe Juice Inc., released new functional blends. 

Mela Watermelon Water released its self-titled, 100 percent natural watermelon beverage. 

Mtn Dew, a brand of Purchase, N.Y.-based PepsiCo, will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar in a 30-second in-game advertisement during Super Bowl LV on Feb. 7. The new thirst-quenching offering features the great flavor of watermelon with a DEW twist is one of the brand’s first permanent offerings in more than a decade and is available nationwide, the company says.