Brand encourages consumers to scan product labels to access digital content
October 8, 2013
Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.
This summer, William Grant & Sons Global Travel Retail and the International Shoppes partnered to bring Hendrick’s Gin to travelers at John F. Kennedy and Philadelphia International Airports. I
