Ole Smoky Tennessee Moonshine is showing its school spirit for the University of Tennessee football team by showcasing the school’s colors on its packaging.

New York-based Pernod Ricard USA’s Absolut Vodka brand announced the release of its limited-edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the artist. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity, the company says.

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

Coinciding with its 450th anniversary, Nestlé Waters’ Acqua Panna brand underwent a global redesign to better showcase its Tuscan heritage.

After using consumer feedback to determine the next Myx Fusions Moscato flavor, Myx Beverage LLC also gave consumers what they asked for in terms of packaging.

Red Jacket Orchards changed the name of its New York-style lemonade from Joe’s Summer Blend to Joe’s NY Style Lemonade.

Anheuser-Busch InBev’s Beck’s beer brand partnered with eight musical artists for its annual “Live Beyond Labels” promotion, which began in July.

This fall, PMMI, the Reston, Va.-based Association for Packaging and Processing Technologies, will host Pack Expo International 2014 from Nov. 2 through 5 at McCormick Place in Chicago.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

In the age of participation trophies, effort is usually enough to make kids feel like winners. Unfortunately, young beverage brands aren’t afforded this luxury.