The Hain Celestial Group Inc. added Celestial Seasonings Sleepytime Snooz Natural Sleep Aid herbal supplements to its natural shots portfolio.

 Many beverages provide a single function of refreshment and have achieved success in doing so.  

Koppla Nutrients launched Calm-fidence dietary supplement shots that were formulated to relieve stress and provide calm and focused energy, it says.

Last month, market research firm Nielsen outlined its new platform of 12 criteria for new product success during an “Innovation Revelation” webinar. In addition to outlining the dozen steps, Vicki Gardner, senior vice president of product innovation North America for the New York-based company, noted that traditionally successful product launches often offer benefits previously unavailable in the marketplace.