Summer is in full swing and consumers are looking to cool off with some refreshing beverages. However, they still need that morning pick-me-up. To satisfy both need states, iced coffee releases continue to light up the shelves, and the readers of Beverage Industry agree.

Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation.

PAT Vitamins Inc. is a growing, privately held nutritional ingredient supplier that has decided to focus on healthy lifestyles and better nutrition.

Kyowa Hakko USA Inc., New York, announced that Phoenix-based G3 Labs Inc.’s minoTor ready-to-drink sports supplement will contain its Sustamine L-Alanyl-L-Glutamine ingredient, which contains a blend of vitamins and other amino acids.

Readers must have brains on their brain. In Beverage Industry’s December Readers’ Choice Product of the Month poll, Fairfield, Conn.-based Focus Now Solutions LLC’s Focus+ took home the honor after garnering 31 percent of the vote. 

Lotus Elixirs North America launched its same-named, ready-to-drink botanical elixirs featuring lotus flowers to promote balance in the human body.

Focus Now Solutions LLC released Focus+, a 2-ounce shot designed to improve focus, memory and mental sharpness, the company says. 

Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel.

Maloof Ventures first launched Never Hungover dietary supplements in select GNC stores in December and expanded the brand nationwide in early 2014.