Living Essentials LLC, Farmington Hills, Mich., released 5-hour TEA shots, a product line that's available in a Peach Tea flavor. 

Seattle-based Nuun launched Immunity, the brands latest innovation created to support the body's natural immune defense systems.

Celsius Holdings Inc. introduced CELSIUS HEAT Apple Jack’d and Celsius Heat Orangesicle. 

The start of the new year is when many people re-evaluate their eating and drinking habits. That mindset also seemed to resonate with the readers of Beverage Industry when they were casting their votes for the Readers’ Choice New Product of the Month poll for December 2017.

Celsius Holdings Inc., Boca Raton, Fla., makers of the global fitness drink CELSIUS, announced that it is adding two new flavors, Apple Jack'd and Orangesicle, to its trainer-grade CELSIUS HEAT line. This brings the CELSIUS HEAT product line to seven flavors. The thermogenic pre-workout drink packaged in 16-ounce cans is carbonated and packed with 2,000mg of L-citrulline and 300mg of caffeine. 

Like consumers during Christmas and New Year's Eve, the readers of Beverage Industry feel the love for whiskey as 73 percent of voters named Stillhouse Spiced Cherry Whiskey their favorite new beverage in Readers’ Choice: New Product of the Month poll for November.

B4, a non-caffeinated liquid dietary supplement that helps prevent the after-effects of consuming alcohol, is celebrating its one-year anniversary by releasing two new flavors with redesigned packaging. 

Cafecito LLC now offers its self-titled coffee-flavored energy shot nationwide. 

The warm days of summer tend to motivate consumers to reach for light, refreshing beverages — whether it be non-alcohol or alcohol. The readers of Beverage Industry also found favor for this beverage profile in the Readers’ Choice: New Product of the Month poll for July.

Today, fitness beverages are resonating with consumers and Beverage Industry readers. In the magazine’s Readers’ Choice: New Product of the Month poll for June, Celsius Heat won the poll by obtaining 33 percent of the vote.