Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.
There are not too many announcements that garner the same attention as when Information Resources Inc. (IRI) announces its list of New Product Pacesetters. In its 27th year, the 2021 list of these top new food, beverage and nonfood product launches have served as a benchmark of where consumers are spending their dollars.
As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.
Passion Orange Guava exclusive to hard seltzer line
May 16, 2022
Spindrift Spiked, a brand of Spindrift Beverage Co., Newton, Mass., added four new varieties to its real fruit lineup including long-time Spindrift favorites and one entirely new flavor. In addition to sparkling fan favorites Grapefruit, Lemon and Blood Orange Tangerine, Spindrift is debuting a new, Spiked-exclusive flavor: Passion Orange Guava.
For emerging categories like kombucha, the journey of becoming a mainstream beverage market like tea or coffee has gone through peaks and valleys, but the rising influence of health and wellness might be the push it needs to prevail.
With health and wellness continuing to drive trends, beverage brands are opting for simplicity, as more consumers are asking for loud and proud, single-note flavors.
Five extract varieties delivery “boundless” consistency in heat, color
January 3, 2022
Sensient introduced a new line of multifaceted chili extracts that deliver a “boundless” consistency of heat, color and taste to meet consumers’ needs for hotter eating and drinking.
Classic flavors such as vanilla, chocolate and strawberry have enjoyed longevity throughout the beverage market even as new, exotic entrants look to challenge their status.
Alani Nu introduced a new product category within its beverage portfolio: sparkling water. Named Alani Sparkling, this new line is a caffeine-free, gluten-free and vegan beverage that showcases natural aromatic flavor components that enhances the taste of the product with zero sugar, the company says.
Dallas-based LALA U.S. Inc. announced that dessert-inspired yogurt smoothies and cremas are the newest addition to the LALA brand of fresh dairy products. The new products include three flavors of dessert yogurt smoothies and two flavors of fruit and crema desserts.