As tea is considered to be one of the original functional drinks, experts highlight how the tea and RTD tea category is well-positioned to go on the offensive with innovations that meet consumers various need states.
Given the popularity of the tea market, suppliers note that ingredients are just as much in demand as the natural, functional benefits that resonate with consumers.
Frazy announced the launch of Frazy Boba Tea, adding to their popular Frazy Bottles with six new boba flavors: Peach Black Tea, Mango Black Tea, Brown Sugar Milk Tea, Almond Black Milk Tea, Milk Black Tea and Thai Milk Tea.
Saint James Tea announced it is expanding its line of organic, ready-to-drink teas with a refreshing new flavor: Blood Orange & Hibiscus Organic Black Tea.
Owl’s Brew Boozy Tea announced the launch of its new variety pack, Happiest Hour, which includes two new flavors: Black Tea & Pineapple and Green Tea & Peach.