Samuel Adams, a brand of Boston-based The Boston Beer Co., has been named the “official beer of the Boston Red Sox.”  Samuel Adams and the Red Sox have entered into a multi-year partnership, which will bring together two beloved Boston icons, the companies say. The deal will start to take effect in January 2018.

Samuel Adams introduced two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. 

When it comes to food and beverage pairings, many often think of wine, but as beer sales continue to grow and craft beer gains an even firmer foundation, consumers have gained interest in matching their beers with food.

Mike’s Hard Lemonade broke the Guinness World Records’ (GWR) title for most candles on a cake. As the brand celebrated its 17th anniversary, it engaged its Facebook fans and torched the old record of 48,523 candles, set in 2008, by lighting 50,151 total candles.

After years of testing, The Boston Beer Co. announced that its Samuel Adams brand launched the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout. 

Sam Adams, a brand of The Boston Beer Co., announced the re-release of its seasonal Samuel Adams Cold Snap. 

After experimenting with countless iterations and test batches in the nano-brewery at the Sam Adams Boston Brewery, the brewers at Boston-based The Boston Beer Co. announced the release of the first three brews from the Samuel Adams Nitro Project: Nitro White Ale, Nitro IPA and Nitro Coffee Stout.

The Boston Beer Co.’s Samuel Adams brand now offers Rebel Grapefruit IPA nationwide. 

Three cities in Maryland recently named October “Shore Craft Beer and Hard Cider Month.” One of them in Ocean City, also hosted a Shore Craft Beer Festival, which took place Oct. 24 and featured local brewers, according to the Caroline Times Record.

Jim Koch, founder of The Boston Beer Co., Boston, brewer of Samuel Adams beers is writing a book titled “Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two.” Based on more than 30 years of experience as a business owner and brewer, Koch offers insights into the ride from scrappy start-up to thriving public company, according to New York-based Macmillan Publishers. His business model and recollections offer counterintuitive lessons that entrepreneurs and drinkers can apply to business and to life, it adds.