Grab a favorite beverage and settle in for a lively exploration of today's hottest drink trends. In What's Hot in Beverages, Cargill experts share insights on emerging trends shaping the category, new research and innovations.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 

As many consider tequila to be more of a vibe than just a drink, retail company Fashion Nova recently dove into finding out consumers’ tequila habits and preferences, surveying more than 3,000 Americans across all 50 states.

Beverage Industry provides an in-depth look into the performances and trends in the alcohol and non-alcohol categories within the last year. The report includes update statistics from Chicago-based Circana as well as industry trends and forecasts into what’s next.

Based on an annual survey with Pollock Communications and Today’s Dietitian, it seems as though convenience as well as affordability are driving food and beverage shopping patterns for many of today’s consumers.

Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum. 

Food and Beverage Marketing Experts at THP took a gaze into their culinary crystal ball to forecast the ingredients, flavors, and culinary techniques chefs, brands, and industry leaders from around the globe will be leveraging in the year to come!