Articles Tagged with ''State of the Beverage Industry''

According to Los Angeles-based IBISWorld’s May 2015 report titled “Energy Drink Production in the US,” 67 percent of the U.S. population is concerned about having enough energy to get through the day which, in turn, has fueled double-digit growth in the energy drinks segment during the past five years.

The U.S. coffee market remains steady, but a few trends are having an impact on it. A 2015 Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups a day.

As consumers look to fuel their bodies with healthy products, the consumer packaged goods (CPG) market is seeing dairy alternatives as a market that could fulfill that trend.

Although concerns about the sugar content within products in the juice and juice drink category have challenged the market, juice smoothies and their association as a healthy beverage option have helped the category mitigate contraction.

Today, consumers are choosing bottled water more often for its natural and healthy attributes. The International Bottled Water Association (IBWA), Alexandria, Va., and Beverage Marketing Corporation (BMC), New York, recently released 2015 bottled water statistics showing that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales were up 8.9 percent from the previous year.

Although the carbonated soft drink (CSD) market remains one of the leading categories when it comes to dollar sales, it has faced several challenges within the past few years.

When it comes to the beer segment, more consumers are spending their dollars on imported and craft beers.

Although sports and protein drink companies primarily market to athletes and active consumers, the category's consumer base is shifting.