Articles Tagged with ''State of the Beverage Industry''

Although the U.S. beer market has seen performance of its segments “all mixed up” in years past, recent shopping pattern shifts due to COVID-19 have lifted the alcohol category.

As health awareness continues to expand among consumers, bottled water serves as a go-to solution.

With dollar sales reaching approximately $112 billion, the U.S. beer market continues to be one of the top categories based on dollar sales in the overall beverage industry, according to Chicago-based Mintel.

As consumers seek healthier alternatives to sugary beverages, the bottled water category continues to experience steady growth, experts note.

As consumers’ beverage choices have shifted, the carbonated soft drinks (CSD) market has taken one of the largest hits.

As consumers trend toward beverages fortified with protein, whether animal-based or plant-based, the dairy category is benefiting from consumers being flexible about their protein source.

Function, flavor and convenience remain key growth drivers in the energy drinks and shots category.

Sales of traditional juice and juice drinks have been declining for several years as consumers seek to reduce sugar consumption and are foregoing traditional at-home breakfasts, which often featured orange juice as a staple.

Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.