Ingredient manufacturers launch new platforms to expand their capabilities to support the organic and natural beverage sectors.

As functional beverages remain in demand, experts highlight how masking ingredients are essential in formulations by enhancing a beverage’s overall drinking experience.

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.