The Kraken Rum Co. announced its entry into the ready-to-drink (RTD) category with the release of three new canned cocktails: Kraken & Cola, Kraken Rum Punch and Kraken & Ginger Beer.
The line of gin and rum draws inspiration from ‘The Hottest Band in the World’
November 16, 2021
Legendary rock band KISS debuted its award-winning spirits portfolio: Drink It Up by KISS, in the United States. Drink It Up by KISS is a collaboration between the legendary band, their licensing agent, Epic Rights, Santa Monica, Calif. and the Sweden-based spirits producer Brands for Fans.
Available just in time for summer, SelvaRey Coconut is being introduced by Bruno Mars and a few of his famous friends as “a party in a party when you celebrate — SelvaRey.”
Post-COVID-19, experts note that the “size of the prize” opportunity in the on-premise channel are huge. When making cocktails, rum is surging in popularity as the spirit of choice in piña coladas, mojitos and Margaritas.