Gruppo Campari, Milan, signed an agreement to acquire a majority stake in Lascelles deMercado & Co. Ltd. (LdM), a publicly traded holding company based in Kingston, Jamaica, for nearly $415 million.
To celebrate the 50th anniversary of Jamaica’s independence, Kobrand Spirits launched Appleton Estate 50-Year-Old Jamaica Rum, which blends rums that have been aged for a minimum of 50 years.
To honor the brand’s involvement and association with the sailing community, Remy Cointreau USA Inc. introduced the Mount Gay Rum Eclipse limited-edition bottle.
When the founder of Bacardi, Don Facundo Bacardí Massó, purchased the company’s first distillery in Cuba, he found a colony of fruit bats hanging from the rafters.
Package design, marketing and price point for Malibu rum were all designed with a relaxed, casual summertime occasion in mind. However, a plethora of occasions and consumer types opened the Purchase, N.Y.-based Pernod Ricard brand’s eyes to new opportunities. By diversifying its portfolio, Malibu aims to appeal to more consumers more often throughout the year.
