The Edrington Group has repackaged its Brugal Rum brand in a new glass bottle that is more suitable for bottle manufacturing and high-speed bottling lines, the company says.
‘Bacardi Untameable Since 1862’ global campaign unites product portfolio
November 19, 2013
Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”
Beam Inc. introduced the Cruzan Distiller’s Collection, which includes Cruzan Estate Diamond Dark Rum, Cruzan Single Barrel Rum and a new Cruzan Estate Diamond Light Rum.
Bacardi U.S.A. Inc. launched Bacardi Pineapple Fusion rum, which fuses the sweet notes of pineapple with the toasted flavors of coconut rum, the company says.