Hot or cold, bottled or bagged, tea is one of the most recognizable, widely consumed beverages in the world due to its healthy halo, premium options and flavor innovations.
If social media is any indication of what millennial consumers want, it is likely that we will see more innovation coming out of these beverage categories as beverage-makers look to reach this generation.
Archer Daniels Midland Co. (ADM) announced that it has expanded its line of plant-based functional extracts to include green tea, an antioxidant blend, and acerola, a tropical fruit that is rich in vitamin C as well as bioflavonoids and other nutritional ingredients, the company says.
Matchaah Inc., a wholly owned subsidiary of Minneapolis-based Matchaah Holdings, announced that it has become a publicly traded company and is being traded on the over-the-counter financial market with the ticker symbol “MCHA.”
China Mist Tea Brands, a wholly owned, independent subsidiary of Farmer Bros. Co., announced the introduction of its new China Mist retail line of naturally flavored iced teas.
The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.