Unsweetened RTD teas launching in mass merchandisers in October
July 30, 2019
ITO EN (North America) Inc., New York, announced that its Oi Ocha ready-to-drink (RTD) green tea brand, soon will be available in Walmart stores nationwide. Slated for placement in October, the company will launch two unsweetened flavors in the store: Oi Ocha green tea, Japan’s top selling brand, and Jasmine Green Tea, a popular green tea infused with jasmine flowers.
Seattle-based Jade Leaf Matcha expanded its portfolio with its newest product line: Matcha Latte Infusions. Available in four varieties — Glow, Protect, Think and Balance — each infusion blends functional ingredients and adaptogens into CCOF-certified organic Japanese matcha.
Numi Organic Tea launched a new line of ready-to-drink (RTD) teas – Numi Tea Latte Concentrates – in two varieties: Matcha Green Tea Latte and Turmeric Chai Golden Tea Latte.
To honor tea lovers across the nation throughout National Hot Tea Month, the New York-based Tea Council of the USA kicked off its third annual IndividualiTEA Photo Sharing Sweepstakes, offering one winner a chance to win $500 and a year's supply of tea. Consumers can enter by brewing a cup of tea and share their photo, video or description on Instagram or Twitter with the hashtag #IndividualiTEA and tag @TeaCouncil.
Over the last decade as consumers have continued to move away from carbonated soft drinks, they often migrate to a healthier alternative like tea. A lot of this growth early on was a rising tide that helped all brands.