As part of its summer mission to spread refreshment across the country, MillerCoors’ Coors Light brand launched “The World’s Most Refreshing Can” this season.
Declines due to weak sales in premium-light and economy segments
August 6, 2013
Parent companies SABMiller plc and Molson Coors Brewing Co. reported a 2.9 percent decline for Chicago-based MillerCoors to nearly $2.2 billion in total net sales during the second quarter.
Through a MillerCoors promotion, soccer fans had the chance to prove their passion for the game by getting Miller Time-related designs buzzed into their hair to win tickets to a 2013 CONCACAF Gold Cup game.
Alexandria, Va.-based The Glass Packaging Institute (GPI), the trade association representing the North American glass container industry, recently launched its revamped website, gpi.org. The updated website includes detailed information about the health and environmental benefits of glass containers, images of the latest product designs, and detailed specifications for glass manufacturers.
More than 135 tons of waste to be eliminated monthly
June 25, 2013
Chicago-based MillerCoors announced that its Golden Brewery in Golden, Colo., now is landfill-free. Building on its experience in making four of its other breweries landfill-free, this latest achievement means that one of the largest breweries in the United States eliminated an average of 135 tons of waste monthly that was previously sent to a landfill, according to the company.
When the MillerCoors facility in Golden, Colo., experienced a small flood in its basement a few years ago, little did the company know what it was about to stumble upon.
Representing the “Tenth” reference in Tenth and Blake Beer Co., the 10th Street Brewery in Milwaukee is one of the company’s smallest, most experimental breweries, says Tom Cardella, president and chief executive officer of the Chicago-based MillerCoors division of craft and import brands.
Consumers virtually maneuver a real-life apple launcher to win ‘off-beat’ experiences
June 3, 2013
Redd's Apple Ale, a brand of Chicago-based MillerCoors, released the Redd's Apple Launcher, a high-powered, robotic apple cannon that can be shot using the Internet.